{"product_id":"princeton-carbonworks-grit-4540-road-bike-wheels-cl-tubeless","title":"Princeton CarbonWorks Grit 4540 Evolution Wheelset","description":"\u003c!-- PRODUCT TITLE (H1) --\u003e\u003c!-- OPTIONAL SUBTITLE --\u003e\n\u003cp\u003e\u003cem\u003eFeatherweight speed. Real-world toughness. Built for riders who demand more from gravel and road.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!-- PRODUCT DESCRIPTION --\u003e\n\u003cdiv class=\"product-copy\"\u003e\n\u003cp\u003eThe \u003cstrong\u003eGrit 4540 Evolution\u003c\/strong\u003e from \u003cstrong\u003ePrinceton CarbonWorks\u003c\/strong\u003e is engineered for riders who refuse to compromise between speed, durability, and control. Designed for modern gravel and road racing, it combines ultra-low weight with industry-leading impact resistance — delivering confidence when conditions get rough and speed still matters.\u003c\/p\u003e\n\u003cp\u003eAt just \u003cstrong\u003e385 grams per rim\u003c\/strong\u003e, the Grit 4540 features a \u003cstrong\u003e24mm internal width\u003c\/strong\u003e, optimized for wider, modern tires. The \u003cstrong\u003ehooked, hole-less rim bed\u003c\/strong\u003e improves tire support, simplifies setup, and enhances long-term reliability — whether you’re racing gravel, pushing endurance road miles, or attacking mixed terrain at full gas.\u003c\/p\u003e\n\u003cp\u003eWhat truly sets the Grit 4540 apart is Princeton’s patented \u003cstrong\u003eRadially Staggered Lacing (RSL)\u003c\/strong\u003e technology. By alternating rim depths between the drive and non-drive sides, spoke tensions are balanced more evenly, improving bracing angles, stiffness, and ride quality — especially under high torque and rough surfaces.\u003c\/p\u003e\n\u003cp\u003eWith a tested \u003cstrong\u003e130 joules of impact resistance\u003c\/strong\u003e — \u003cstrong\u003e325% greater than the UCI minimum\u003c\/strong\u003e — this wheelset is built to survive real racing, not just laboratory standards.\u003c\/p\u003e\n\u003cp\u003eThe Grit 4540 Evolution is available in \u003cstrong\u003eall 10 Princeton standard colors and finishes\u003c\/strong\u003e, and can be built with premium hub options including \u003cstrong\u003eDT Swiss\u003c\/strong\u003e, \u003cstrong\u003eChris King\u003c\/strong\u003e, \u003cstrong\u003eWhite Industries\u003c\/strong\u003e, and \u003cstrong\u003eTactic Racing\u003c\/strong\u003e, allowing you to tailor performance, sound, and serviceability to your exact preferences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis wheelset isn’t made for everyone. It’s reserved for those with Grit.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- KEY FEATURES \/ SPECS --\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim weight:\u003c\/strong\u003e 385 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal width:\u003c\/strong\u003e 24 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRim type:\u003c\/strong\u003e Hooked, hole-less tire bed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned for:\u003c\/strong\u003e Gravel \u0026amp; road racing on wider modern tires\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImpact resistance:\u003c\/strong\u003e 130 J (325% above UCI minimum)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e Patented Radially Staggered Lacing (RSL)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHub options:\u003c\/strong\u003e DT Swiss, Chris King, White Industries, Tactic Racing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinishes:\u003c\/strong\u003e Available in all 10 Princeton standard colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- OPTIONAL: WHY WE RECOMMEND IT --\u003e\n\u003ch2\u003eWhy We Recommend It\u003c\/h2\u003e\n\u003cp\u003eIf you want one wheelset that feels \u003cstrong\u003efast on the road\u003c\/strong\u003e, \u003cstrong\u003estable on rough gravel\u003c\/strong\u003e, and \u003cstrong\u003edurable enough for aggressive riding\u003c\/strong\u003e, the Grit 4540 Evolution is one of the most technically advanced options available today.\u003c\/p\u003e","brand":"PCW","offers":[{"title":"Rim \/ White Industries \/ Shimano","offer_id":46906728022359,"sku":"GRIT.4540.WI.RB.SH","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Rim \/ White Industries \/ Campagnolo","offer_id":46906728055127,"sku":"GRIT.4540.WI.RB.CA","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Rim \/ White Industries \/ Sram","offer_id":46906728087895,"sku":"GRIT.4540.WI.RB.SR","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Rim \/ Carbon Ti \/ Shimano","offer_id":46906728120663,"sku":"GRIT.4540.CARBONTI.RB.SH","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Rim \/ Carbon Ti \/ Campagnolo","offer_id":46906728153431,"sku":"GRIT.4540.CARBONTI.RB.CA","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Rim \/ Carbon Ti \/ Sram","offer_id":46906728186199,"sku":"GRIT.4540.CARBONTI.RB.SR","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Rim \/ Tactic \/ Shimano","offer_id":46906728415575,"sku":"GRIT.4540.TACTIC.RB.SH","price":4199.0,"currency_code":"EUR","in_stock":true},{"title":"Rim \/ Tactic \/ Campagnolo","offer_id":46906728448343,"sku":"GRIT.4540.TACTIC.RB.CA","price":4199.0,"currency_code":"EUR","in_stock":true},{"title":"Rim \/ Tactic \/ Sram","offer_id":46906728481111,"sku":"GRIT.4540.TACTIC.RB.SR","price":4199.0,"currency_code":"EUR","in_stock":true},{"title":"Disc \/ White Industries \/ Shimano","offer_id":46906728513879,"sku":"GRIT.4540.WI.DB.SH","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Disc \/ White Industries \/ Campagnolo","offer_id":46906728546647,"sku":"GRIT.4540.WI.DB.CA","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Disc \/ White Industries \/ Sram","offer_id":46906728579415,"sku":"GRIT.4540.WI.DB.SR","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Disc \/ Carbon Ti \/ Shimano","offer_id":46906728612183,"sku":"GRIT.4540.CARBONTI.DB.SH","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Disc \/ Carbon Ti \/ Campagnolo","offer_id":46906728644951,"sku":"GRIT.4540.CARBONTI.DB.CA","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Disc \/ Carbon Ti \/ Sram","offer_id":46906728677719,"sku":"GRIT.4540.CARBONTI.DB.SR","price":3199.0,"currency_code":"EUR","in_stock":true},{"title":"Disc \/ Tactic \/ Shimano","offer_id":46906728907095,"sku":"GRIT.4540.TACTIC.DB.SH","price":4199.0,"currency_code":"EUR","in_stock":true},{"title":"Disc \/ Tactic \/ Campagnolo","offer_id":46906728939863,"sku":"GRIT.4540.TACTIC.DB.CA","price":4199.0,"currency_code":"EUR","in_stock":true},{"title":"Disc \/ Tactic \/ Sram","offer_id":46906728972631,"sku":"GRIT.4540.TACTIC.DB.SR","price":4199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/5403\/7847\/files\/approved-cycling-wheels-PCW-GRIT-4540-evolution1-min.jpg?v=1767002295","url":"https:\/\/shop.approvedcycling.com\/de\/products\/princeton-carbonworks-grit-4540-road-bike-wheels-cl-tubeless","provider":"Approved Cycling","version":"1.0","type":"link"}